November 19

In this session, Giedrius Meškauskas, explores the dual role of AI in cybersecurity, serving as both a powerful defense and a dangerous weapon. We’ll begin by discussing how AI helps defenders detect and respond to threats at an unprecedented speed. We will then examine how attackers are using AI to create more sophisticated and scalable attacks. Finally, we’ll look at the future of the AI arms race and the evolving role of the human element.

Relevance: this talk is essential for anyone involved in an organization’s digital security, from IT professionals who implement the tools to business leaders who must understand the evolving risks.

Enterprises could significantly boost their bottom lines by adopting AI, yet adoption remains surprisingly low. According to AWS, while 25% of businesses are experimenting with AI, only 6% have successfully integrated it into their processes. A major barrier? A lack of trust in AI results and the prevalence of hallucinations.

In industries like finance, energy, and supply chain management, businesses don’t just need automation—they need automation they can trust, prove, and audit.

In this provocative session, David Villalón, CEO and co-founder of Maisa, makes a compelling case for accountable AI—not just as a technical enhancement, but as the missing link in true enterprise transformation. He’ll unpack Maisa’s groundbreaking “Chain-of-Work” methodology: a new blueprint for automation that embeds governance, auditability, and explainability into the DNA of every AI-driven decision.

This isn’t just another AI talk. It’s a call to arms for enterprises stuck on the sidelines, wary of black-box AI systems that can’t stand up to scrutiny. With Chain-of-Work, automation finally meets the standards of the real world—where regulatory risk, operational integrity, and human lives are not optional considerations.

If you’re in a compliance-heavy sector and tired of saying “AI isn’t ready for us,” this session might just change your mind—and your roadmap.

Many companies, when integrating artificial intelligence into their products or services, still treat it as just an added feature rather than a standalone source of value. This mindset often prevents organizations from unlocking AI’s full potential-for both the customer and the business itself-leaving innovation under-monetized.

This talk will explore how to price AI solutions effectively and why AI should be seen not just as a technology, but as an integral part of the business model. It will cover hybrid pricing strategies that enable flexible revenue generation and demonstrate how monetizing AI can create new value opportunities for both organizations and their clients.

The talk will be led by Krzysztof Szyszkiewicz, an expert in innovation, business models, and pricing strategies, who helps companies turn advanced technological solutions into sustainable and profitable products.