November 19

Many companies, when integrating artificial intelligence into their products or services, still treat it as just an added feature rather than a standalone source of value. This mindset often prevents organizations from unlocking AI’s full potential-for both the customer and the business itself-leaving innovation under-monetized.

This talk will explore how to price AI solutions effectively and why AI should be seen not just as a technology, but as an integral part of the business model. It will cover hybrid pricing strategies that enable flexible revenue generation and demonstrate how monetizing AI can create new value opportunities for both organizations and their clients.

The talk will be led by Krzysztof Szyszkiewicz, an expert in innovation, business models, and pricing strategies, who helps companies turn advanced technological solutions into sustainable and profitable products.

As AI tools evolve rapidly, their influence extends beyond code generation to impact software architecture itself.
From automated design suggestions and system optimization to decision-making support, AI is gradually entering the once-exclusive domain of software architects. But can it truly take the lead—or is this just another overhyped wave of automation?

In this presentation, we will explore the real capabilities and current limitations of AI in architectural roles, separating hype from genuine progress. Through practical examples and critical analysis, we’ll ask:
Is the AI Software Architect a revolution in the making—or a well-crafted illusion?

Marty’s team has been traveling the world, helping businesses of all sizes unlock the power of connected data—and what they’ve seen is clear: the challenge isn’t data scarcity; it’s data disconnection. Companies everywhere are sitting on vast oceans of information, but without leadership-driven frameworks for turning that data into action, opportunity is left on the table.

This session is a wake-up call—and a hands-on guide—for executives, founders, and team leads ready to cut through the noise and make data + AI deliver business results, now.

You’ll get a front-row seat to a pragmatic roadmap that’s been field-tested across startups, enterprises, and legacy organizations: how to organize chaos, rally teams, and connect data using AI in ways that are fast, frictionless, and human-centered.

Learn how leaders are translating AI hype into tangible outcomes—from cleaning up data infrastructure to building dream tools without burning out teams. We’ll show you how to sort what you already have, align decision-makers, and build MVPs that prove value in 30 days or less.

This session is a playbook for leaders who are tired of waiting for clarity—and ready to build it themselves.

In this talk, András explores how AI-powered personas and communication frameworks can radically improve your persuasion skills in marketing, advocacy, and strategic communication. András demonstrates how simulated audiences and behavioral models can help you stress-test messages, anticipate objections, and tailor narratives for maximum impact. Attendees will leave with concrete, practical methods to integrate AI into their persuasive toolkit while making it ‘human’.