Natella Krapivina is a producer, director, and entrepreneur with more than 15 years of experience building media properties that define culture in Eastern Europe – and she is now doing the same at the intersection of AI and creative production.

Starting in Kyiv, she created *Heads & Tails* (“Орёл и Решка”) – one of the most popular travel franchises in the world, with more than 30 seasons, more than 500 episodes, and broadcasts in more than 100 markets. As the artist producer for LOBODA from 2010 to 2021, she built one of the highest-grossing pop careers in the Commonwealth of Independent States (CIS): more than 2 billion YouTube views, more than 550 million streams, and arena tours across more than 30 countries. Her debut film *Acid* premiered at the 69th Berlin International Film Festival.

Today, she leads RIZZ Group — a full-cycle creative production and AI company based in Dubai and Riga. In 2026, RIZZ Group’s AI film *The Translator* was recognized by Google as one of the global top five at the 1 Billion AI Film Award, selected from more than 30,000 submissions. She also created NINNA – a first-of-its-kind AI artist built on a real human voice.Areas of expertise:
AI-native creative production · AI in entertainment and media · AI artists and synthetic identity · Scaling cultural intellectual property (IP) across markets · Building AI companies outside Silicon Valley · Return on investment (ROI) in AI-driven content

By the numbers:
More than 500 TV episodes produced
More than 100 broadcast markets worldwide
More than 2.5 billion YouTube views of directed music videos
More than 550 million streams across produced pop releases
More than 30 international awards
More than 70 nominations
Global top five — Google AI Film Award 2026, selected from more than 30,000 submissions
More than 15 years in production

Languages: English, Russian, Ukrainian