Karin Immenroth is the Global Chief Data Officer and Managing Director at Mediaplus Group, where she leads the global data and AI strategy across all markets. She is responsible for building and scaling the Global Data Platform, developing data and AI products, and embedding data-driven decision-making at the core of media consulting, activation, and growth.
She is an experienced data strategist with deep expertise in AI-powered analytics, personalized marketing, and advanced media measurement. Karin is known for translating complex data and AI capabilities into scalable business impact and a sustainable competitive advantage.
Previously, she served as Chief Data Officer at RTL Deutschland, driving the company’s data-led digital transformation, and as Managing Director at Bertelsmann, where she built the group’s central data platform. Earlier, she led the design of a comprehensive data ecosystem at GroupM. She began her career at Mediaplus as a media researcher.
Karin holds three master’s degrees and combines strategic vision with strong operational execution, consistently leading large-scale data and AI transformations in international organizations.