Max Golikov

In today’s AI-driven landscape, leaders are under pressure to innovate fast — but not every initiative should become an AI project. In this session, Max Golikov shares a clear, decision-ready framework for evaluating which AI opportunities deserve your investment and which challenges can be better addressed through simpler means.Drawing from real-world cases — some greenlit, others re-scoped — Max will demonstrate how to assess business value, set success metrics early, and confidently decide when AI will move the needle. The result? A more focused AI roadmap and fewer wasted cycles.Max Golikov is Chief Business Development Officer at Sigli (Lithuania), where he advises startups and enterprises on practical AI strategies that balance ambition with real-world feasibility.