Peter Mesarec is the director of Seos.si, with over 20 years of experience in marketing, digital business, and business development. In recent years, he has focused intensively on the field of artificial intelligence—not only as a lecturer but also as an advisor and strategist for implementing AI tools into business processes across various organizations.

He collaborates with company leadership to identify concrete opportunities for applying artificial intelligence tools and educates teams on how to use AI to improve efficiency, reduce routine tasks, and simplify decision-making.

In addition, he is also the director of the Institute Za in Proti and a former debater, which has helped him develop skills in public speaking, clear knowledge transfer, and strategic thinking—qualities essential for communicating complex topics in a clear and practical way.