Pascal Wiscour – Conter

Community Engagement & Development Officer at Luxembourg School of Business (Luxembourg)

Community Engagement |  Development Officer at Luxembourg School of Business (Luxembourg)

Pascal Wiscour - Conter

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Pascal Wiscour-Conter is an international entrepreneur from Luxembourg who has spent 20 years abroad. He started his career in finance and soon shifted his focus towards entrepreneurship through the launch and promotion of the Luxembourg maritime registry for megayachts, a role that took him to Monaco. To help manage these complex vessels, he later moved to California and developed a cloud-based tangible asset management platform. It was there that he discovered the world and mindset of startups. He also gained experience in Hollywood-style storytelling and Silicon Valley-style evangelism. In New York, he established a writers’ room and worked with professionals in the entertainment industry, notably on Broadway, while also engaging in real estate activities. After returning to Luxembourg and spending a brief period in public service, he re-entered the private sector and startup ecosystem, focusing on sharing knowledge and serving others. Today, he specialises in entrepreneurship and strategic communication. He is also a published author and an international keynote speaker. Pascal is the Community Engagement and Development Officer and a faculty member in strategic communication at the Luxembourg School of Business, where he teaches storytelling in an exponential environment. His classes inspired him to write his recently published book, The Culture of Purpose: How to Communicate in an Age of Intelligence, which he discusses at prestigious international conferences and institutions, including leading universities.

All Sessions by Pascal Wiscour – Conter

  • November 25-27


  • Session time will be announced soon
    Pascal Wiscour-Conter explains that society has entered an era of exponential change, with multiple technologies disrupting how people live and work. The most notable and widely discussed of these, artificial intelligence (AI), affects how people communicate and, as Pascal argues, will “inherently force us to become human... again.”In a hyper-connected, noisy world, people can choose to use “Creative AI” intentionally, harnessing AI as a productivity and creativity tool, instead of passively engaging in “Lazy AI.” As technological developments accelerate, people can learn to overcome the “cognitive gap” and leverage their unique metaskills to reach new heights while communicating more effectively.Based on research in various fields, including neuroscience and epigenetics, it is possible to codify the process of crafting and applying meaningful storytelling, including within corporations. When vision, mission, value proposition, and culture are aligned, communication can maximise engagement, both externally with clients and internally with collaborators.A “Story Guide” helps craft this “Corporate DNA” and incorporate it into all corporate communications. AI agents can be trained and used in a “writers’ room” setup to facilitate and enhance the process.However, human creativity and curiosity cannot be replaced. AI can and should be used to enhance them meaningfully for the greater good.