Marc Schuh

Principal Consultant
TNG Technology Consulting
Germany

About

Dr. Marc Schuh is a Principal Consultant at TNG Technology Consulting in Munich. He specialises in software and enterprise architecture, areas in which Conway’s Law frequently comes into play, revealing that many technical problems are, at their core, organisational challenges. His approach focuses on driving steady improvement through intrinsic motivation and pragmatic solutions.Marc served as one of the technical leads involved in building Europe’s largest commercial data lake and migrated a legacy Visual Basic application to C# using the strangler fig pattern. He also supports large enterprises in improving complex marketing data pipelines.Beyond his consulting work, he contributes to innovative prototypes, including automated performance analytics for Germany’s national canoeing team and experiments with brain–computer interfaces. In his spare time, he maintains open-source projects that promote digital independence from major cloud providers: github.com/MarcSchuh.Before joining TNG, Marc earned a PhD in physics and competed as a 400-metre wheelchair sprinter at three Paralympic Games, becoming a world champion and European record holder.
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Talk

Marc Schuh | Data Lakes – Lessons Learned from Building, Operating and Connecting them to AI

Data Lake, Data Swamp, Meta Data, AI
Most enterprise data landscapes grow organically into chaos: there is no lineage, no ownership, and no data quality – and AI cannot drink from a swamp. In this talk, Marc Schuh explains how to build a central data lake that actually scales. Drawing on years of consulting experience, he covers the architecture, engineering practices – including data mesh, Terraform modules, and dbt tests – and, above all, the user interface (UI) that determines whether an organisation ends up with a governed data lake or a swamp. He then explains why a central data lake is the most cost-effective path to safe, enterprise-wide AI and how AI, in turn, improves the metadata quality on which everything depends. The session provides a concrete reference architecture, real engineering patterns, and the lessons Marc wishes he had known on day one.