Raghav Matta | Vivek Singh
Senior Solutions Architect
Databricks
India
About
Raghav Matta is a Senior Specialist Solutions Architect at Databricks, where he helps organizations tackle complex big data challenges. With over ten years of experience across cloud data platforms, he has assisted numerous clients in deploying scalable analytics solutions. His expertise spans Azure, big data, and Apache Spark.As a Microsoft Certified Trainer for eight consecutive years, Raghav has delivered sessions at multiple conferences and meetups, sharing insights on the Azure Data Platform and artificial intelligence (AI) services.
Talk
Raghav Matta | Vivek Singh | Sentiment Analysis using Databricks AI Functions
Sentiment Analysis, SQL AI Functions, Databricks
In this talk, Raghav Matta explores a real-world scenario involving real-time social media analysis using Databricks AI Functions in SQL for enrichment powered by large language models (LLMs).He begins by outlining the business problem, focusing on how organizations monitor sentiment, trends, and reactions on social media platforms.
Next, he walks through the solution architecture, including Azure Event Hubs, Unity Catalog, and Azure Databricks, with a focus on Databricks AI Functions in SQL, such as ai_analyze_sentiment(), ai_extract(), and ai_classify().
He then ingests live or simulated social media content into Databricks, applies Databricks AI Functions to analyze sentiment and topics, stores the results in Delta Lake, and creates visualizations using Databricks AI/BI.
Finally, he uses a Databricks Genie Agent to ask questions about the analyzed data in natural language and derive further insights.