Kotryna Kurt
CEO | Founder
Linkedist
Lithuania
About
Kotryna Kurt is a four-time founder. She is the founder and CEO of Linkedist, an AI search and LinkedIn growth company that helps businesses grow through AI search, strengthen their generative engine optimization (GEO), and much more. In addition, she has founded several startups and associations internationally.She is also an active contributor and thought leader on LinkedIn, where she discusses entrepreneurship, leadership, sales, and marketing. For the last 11 years, Kotryna has delivered more than 400 corporate and public workshops and supported various European accelerators and communities. In recent years, she has shared her knowledge at events such as AI Summit Qatar, TechBBQ, TechChill, Login, Growth Marketing Conference San Francisco, and Sales Formula.
Talk
Kotryna Kurt | Advertising Inside the Answer: LLM Ads Guide for Brands
LLM Advertising, Marketing AI, Brand Strategy, Generative Engine Optimization
What happens when an ad does not sit next to the content, but inside the answer itself? In this talk, Kotryna Kurt will break down how large language model (LLM)-powered ads, such as ChatGPT-style ads, change the rules of targeting, creative, and measurement for brands whose advertising strategies have been built around search, social, and display. She will walk through real scenarios of how conversations become inventory, what “intent” looks like in a chat interface, and how brands can show up without seeming intrusive or interruptive.
2026-11-27
13:50
14:35
Proof of Value