Pascal Wiscour-Conter is an international entrepreneur from Luxembourg who has spent 20 years abroad. He started his career in finance and soon shifted his focus towards entrepreneurship through the launch and promotion of the Luxembourg maritime registry for megayachts, a role that took him to Monaco. To help manage these complex vessels, he later moved to California and developed a cloud-based tangible asset management platform.It was there that he discovered the world and mindset of startups. He also gained experience in Hollywood-style storytelling and Silicon Valley-style evangelism. In New York, he established a writers’ room and worked with professionals in the entertainment industry, notably on Broadway, while also engaging in real estate activities.After returning to Luxembourg and spending a brief period in public service, he re-entered the private sector and startup ecosystem, focusing on sharing knowledge and serving others. Today, he specialises in entrepreneurship and strategic communication. He is also a published author and an international keynote speaker.Pascal is the Community Engagement and Development Officer and a faculty member in strategic communication at the Luxembourg School of Business, where he teaches storytelling in an exponential environment. His classes inspired him to write his recently published book, The Culture of Purpose: How to Communicate in an Age of Intelligence, which he discusses at prestigious international conferences and institutions, including leading universities.