Steffen Kastner is a trained journalist who somehow slipped into product management and user research. He launched Amazon’s online stores for software and toys and made products useful to Weltbild’s customers. He went on to develop dozens of digital products for Haymarket Media and established user research at Gutefrage.net.Steffen helps teams at Digital Product School Munich (DPS) identify problems and develop ideas that connect insights uncovered through user research. DPS is a programme run by one of Europe’s largest entrepreneurship and innovation centres. Currently, Steffen is busy weaving the exclusive AI insights generated by hundreds of DPS teams into the product development process.