May 8

In this session, TÜV-certified AI consultant Askold Zimmermann addresses the critical Value Gap currently stalling corporate AI adoption – the discrepancy between exponential technical possibilities and linear corporate imagination. While many organizations are trapped in PoC Purgatory by choosing use cases based on technical hype, Askold demonstrates why successful scaling requires a fundamental shift from tool-centric thinking to potential-centric strategy.
Drawing on his current work with the Baltic region’s largest pharmaceutical players, Olpha and Grindeks, Askold presents a battle-tested blueprint for moving beyond failed pilots toward measurable return on investment (ROI). Attendees are guided through the Askold Assessment Framework™, a structured four-step process for organizational AI readiness:
Goal Definition: Setting a strategic North Star aligned with overarching business objectives.
Deep Discovery: Using the Five Whys method to identify root causes and process weaknesses within the value chain.
Use Case Evaluation: Harvesting and scoring opportunities across departments – from production and regulatory affairs to marketing.
Prioritization: Using a specialized prioritization matrix to select the top 20% of use cases that deliver 80% of the business impact.
This strictly actionable presentation is designed to equip leaders with practical skills rather than abstract theory. Participants leave with a ready-to-use AI Potential Analysis Toolkit, including a Data Readiness Checklist and an Implementation Roadmap template. Askold’s safety-first engineering mindset ensures that attendees gain the clarity and confidence needed to move AI into production while respecting high standards of data integrity and the European Union (EU) AI Act.