In a moment when AI-generated video is often dismissed as “AI slop,” it is simultaneously being consumed and produced at scale. This talk explores that contradiction, arguing that the issue is not AI itself, but the absence of intention, authorship, and responsibility behind much of the content.
In Beyond AI Slop, Marina Meli we examines how and when AI should be used in video to enhance business value without eroding trust. Drawing on her background in Psychology, Filmmaking, and B2B IT sales, she approaches AI not just as a tool, but as a medium that shapes perception and audience response.
Through real-world case studies from corporate and technology environments, the session demonstrates how AI can improve production speed, message clarity, and sales communication when used intentionally.
Combining conceptual insight with practical application, the talk provides transferable frameworks and workflows that enable teams to use AI effectively, without compromising quality, trust, or meaning.

